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SPORT BEACH returns in 2025 as the premier home for leaders at the intersection of sport, culture and brand building. With a focus on athlete-led storytelling at the Cannes Lions Festival of Creativity, SPORT BEACH is the premium facilitator of thought leadership, partnership and quality relationships across the marketing and sport landscapes.
Sport Beach 2024 videosView more videos
SPORT BEACH 2024
now playingThe Athlete POV
3 minsTravis & Jason Kelce on Brand Building
56 minsFashion x Sport w/ Flau'jae Johnson
29 minsThe Brands & Athletes Driving Women's Sport
30 minsThe Future of Winter Sports w/ Shaun White
2 minsThe Fan/Athlete Relationship w/ Joe Burrow
14 minsSport Beach Roster
The Coverage
Adweek
Creativity, Pro Athletes and Pickleball Collide at Stagwell Sport Beach
CNBC
Why sports marketing is a growth area according to Stagwell's Mark Penn
MediaPost
Celebrity Athletes, Pickleball Tourney, Fandom Culture Take Center Stage At Stagwell Sport Beach
PR Daily
Why Stagwell is going all in on sports at Cannes
Ad Age
Mark Penn on what clients can learn from Sport Beach
Adobo Magazine
At Cannes Lions 2024, Stagwell’s Beth Sidhu says, ‘Sport Beach is now a brand in its own right’
Page Six
Stagwell CEO Mark Penn dishes on whether Taylor Swift will show up to Cannes Lions to support Travis Kelce
Wall Street Journal
At Cannes Lions Ad Festival, Sports and AI Loom Larger Than Ever
Marketing Week
Brands need to wake up to the true value of women’s sport
Marketing Brew
A marketer’s guide to sports at Cannes Lions
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Sport Beach is hosted and owned by Stagwell.Copyright 2025 Stagwell