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NBA 10-time All-Star Carmelo Anthony to host Cannes Lions International Festival of Creativity's first-ever Wine & Spirits Festival at Sport Beach. Gatorade, The Kansas City Chiefs, Snapchat, BOSS and more world-class brands to deliver premier experiences at Sport Beach.

Global Icons Eric Cantona, Karen Carney, Mary Earps, Draymond Green, DeAndre Hopkins, Flau'jae Johnson, Jason Kelce, Travis Kelce and More Confirmed to Attend Stagwell (STGW) Sport Beach 2024

The Latest

Meta to Showcase Meta Quest and Ray-Ban Meta; Diageo Returns with the Official Sport Beach Cocktail – the "Don Julio Paloma"; and More Partners Sign on to Deliver Premier Brand Experiences at Sport Beach

Stagwell (STGW) Drafts Newest Picks for Sport Beach 2024: Joe Burrow, Roberto Carlos, Myles Garrett, Alex Honnold, Chad 'OchoCinco' Johnson, Chloe Kim, Patrick Mouratoglou, Shannon Sharpe, Mikaela Shiffrin and JuJu Watkins to Attend

NBCUniversal Returns as Brand Partner, The North Face Joins to Sponsor Rock Climbing Wall

New Athletes Blake Griffin, Shaun White, and Diana Flores; Sports Personalities Taylor Rooks, and Pablo Torre Confirmed to Appear at Stagwell’s (STGW) Sport Beach 2024 During Cannes Lions

Sue Bird, Carmelo Anthony Headline Athlete Partners for Sport Beach 2024

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Inside Stagwell’s Sport Beach at Cannes and how it helped athletes connect with brands

Stagwell's (STGW) Sport Beach Activation Will Return to Cannes Lions Festival of Creativity 2024

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Creativity, Pro Athletes and Pickleball Collide at Stagwell Sport Beach

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Why sports marketing is a growth area according to Stagwell's Mark Penn

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Stagwell Hits the Beach With a Sports Strategy That's About More Than Just Sports

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Celebrity Athletes, Pickleball Tourney, Fandom Culture Take Center Stage At Stagwell Sport Beach

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Stagwell CEO Mark Penn shares his thoughts on 'disruptive' AI and marketing at Cannes Lions Festival

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With Stagwell, Mark Penn Is Back in the Arena

Golfing lessons with Annika Sorenstam and LA Laker legend James Worthy

Golfing on Sport Beach

ReachTV films original content series 'The Business of Sports'

ReachTV at Sport Beach

Boxing on the Beach with Michelob Ultra

Morning Workout

Tennis star and entrepreneur Maria Sharapova talks with Shannon Pruitt, CMO of Stagwell's Brand Performance Network

1:1 with Maria Sharapova

Panel ft. Spike Lee and Jordan Brand CMO Shannon Watkins

Spike Lee at Sport Beach

NBA icon Carmelo Anthony talks business, wine and the future with TJ Adeshola

1-on-1 with Carmelo Anthony

Open play at Sport Beach 2023

Shooting hoops

Hosted daily with Recess Pickle Ball

Pickle Ball tournament

Cannes Track Run Club featuring Allyson Felix and Scout Bassett

World's Best Runners

Open play game at Sport Beach 2023

Flag football

Open play with NBA Champion Channing Frye, NBPA President CJ McCollum, WNBA great Sue Bird and LA Laker legend James Worthy

Shootaround of dreams

2023 Highlights

Anomaly

Apollo Jets

Boss

Business Insider

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Chase

Chicago Bulls

Crispin

Diageo

DirecTV Advertising

Eastside Golf

Epidemic Sound

Footballco

Forsman & Bodenfors

Gatorade

Genius Sports

Hunter

Kansas City Chiefs

La Fête

LG Ad Solutions

LinkedIn

LoopMe

Magnite

Octillion

OpenX

Padsquad

Page Six

Qualcomm Technologies, Inc.

ReachTV

Recess

REDSCOUT

Relo Metrics

Rembrand

Samba TV

Saucony

Snapchat

Snapdragon

Sports Business Journal

The Athletic

The Trade Desk

TikTok

Vacation Inc.

Wilson

Zillow

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">Join Amanda Kassar, also know as @pilates_by_amanda for a 45 minute session of her signature pilates class on&nbsp; SPORT BEACH center court. Space is limited, so please be sure to register.</p></div></div>

Workout with Pilates by Amanda

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">Hear from flag football sensation Diana Flores and global brand leaders as their teams gear up for the Olympics, uniting fans worldwide and cultivating community around fan favorites and emerging sports.</span></p></div></div>

Flags, Football, and Four Years to Go: Bringing New Audiences to the Olympics

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">Join us on SPORT BEACH for some good old fashioned play - with a drink in hand, sponsored by LG Ad Solutions. Court and sand will be open for casual games, including pickleball, basketball, soccer, football and more.</p></div></div>

Open Play on SPORT BEACH x LG Ad Solutions

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(36,36,36);">Join ReachTV’s AJ Andrews as she takes a deep dive into the trillion dollar business of sports. From athletes to executives, each guest will share their unique business  perspective on how <span style="font-style: italic;">sports </span>has evolved beyond the game. </span></p></div></div>

Business of Sports w/ AJ Andrews

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p style="text-align:left;" class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(33,33,33);">Clio Sports Honorary Awards Dinner</span>. Please note, this event is invite only.</p></div></div>

Clio Sports Honorary Awards Dinner

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(66,66,66);">The panel will explore the journeys of two generational business leaders who have successfully taken brands and athletes/entertainers from court to the boardroom. </span></p></div></div>

Cultural Architects: Brand Building Beyond the Court

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">Shake off the jet lag with a 3 mile loop through the heart of Cannes, led by Runner's World's Runner-in-Chief and Team Saucony. If you are interested in demoing one of Saucony's latest models for the run, please plan to arrive 15 minutes early to get fitted. Pace groups will range from 7 to 11 min miles, and we will leave from SPORT BEACH promptly at 7:30am. See you there!</p></div></div>

Runner's World x Saucony Tuesday Run Club

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">Join Manchester United legend Eric Cantona and Qualcomm CMO Don McGuire ahead of the Snapdragon brand’s debut on the front of the Manchester United’s kit for the upcoming season as they reflect on what has made the relationship so successful.</span></p></div></div>

#UnitedbySnapdragon: Manchester United and Qualcomm Level Up

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(26,32,38);">Fancy a bit of friendly competition? </span>Snapchat and Recess are teaming up to bring you a fun pickleball tournament at Stagwell SPORT BEACH on Wednesday, June 19th, from 8:30 am – 10:00 am. Get a team together, pick a name, and we'll see you on the court!</p></div></div>

Pickleball Tournament hosted by Snap

The Kelce Effect: Exploring New Heights with Travis and Jason Kelce

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">As sporting lifestyles increasingly transition into street style, discuss how fashion and sport collide—and how brands need to approach design to capture this growing market—and the athletes that serve as the tastemakers within. </span></p></div></div>

Who's the BOSS? Expanding Fashion to Sport and Building Brand Loyalty

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p style="text-align:left;" class="carina-rte-public-DraftStyleDefault-block">Join us on SPORT BEACH for some good old fashioned play - with a drink in hand, brought to you by Magnite. Court and sand will be open for casual games, including pickleball, basketball, futsal, bucket golf with Eastside Golf, and a Euros watch party with FootballCo.<br></p><p class="carina-rte-public-DraftStyleDefault-block"><br></p></div></div>

Drinks & Open Play with Magnite

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">There are many intricate layers to the sporting experience. Hear from the leaders who are building immersive sporting worlds, creating new fan experiences, and using technology to transform sport through AR, VR, and more. </span></p></div></div>

Interactive Sport: How New Platforms Are Leveling Up the Fan Experience

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">Women’s sports are blowing up, especially on TikTok, where this has long been the case—making it possible for fans and athletes to be closer than ever before.&nbsp; Join LSU Tigers basketball star and rapper, Flau’jae Johnson, TV and Podcast host, Joy Taylor, and e.l.f.'s Patrick O'Keefe, in conversation with TikTok’s Harish Sarma— as we dive into how social media is supercharging a new era for women in sports.&nbsp; </span></p></div></div>

Welcome to the Party: The Expansive Reach of Women's Sports on TikTok & Beyond

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">In celebration of the 20th anniversary of OMO's "Dirt is Good" campaign, join Unilever VP of Marketing Tati Lindenberg in conversation with Real Madrid great Roberto Carlos and legendary tennis coach Patrick Mouratoglou to discuss resilience and its correlation to success in life, sports, and business.</span></p></div></div>

Dirt is Good: Resilience as a Key Success Driver

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">NBA 10-time All-Star Carmelo Anthony and business partner Asani Swann will host the first-ever Wine &amp; Spirits Festival at Cannes Lions on Thursday, June 20,&nbsp; featuring tastings of their flagship wine brand VII(N) The Seventh Estate, alongside: Casa Azul Tequila Soda from two-time Super Bowl champion Travis Kelce, Garage Beer by Super Bowl champions and brothers Jason Kelce and Travis Kelce, La Fête du Rosé from co-owner and Golden State Warriors point guard Chris Paul, Le Portier premier cognac from NFL Hall of Famer Shannon Sharpe, and The Paloma by Don Julio, the official cocktail of Sport Beach 2024.</p></div></div>

VII(N) The Seventh Estate Wine and Spirits Festival

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">How do you ignite global interest in emerging or alien sports? Join us as we unravel how football and futball (soccer, for our American friends) are taking differing approaches to breaking into new markets and captivated fans worldwide. Both have challenges and opportunities, and marketing, branding, but advertising are near the center of the solution. What lessons can leagues, franchises, and brands learn from these experiences?</span></p></div></div>

Fútbol:Football | Growing Sports Globally

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">As fans watch and interact with their favorite sports stars on increasingly varied platforms, there's more opportunity than ever to create a two-way relationship that's more dynamic than the highlight reels on TV. With that comes a more nuanced, representative, and multifaceted view of what an "athlete" is. Join Olympic snowboard legend Chloe Kim, Colleen DeCourcy, Chief Creative Officer at Snap Inc., and Michelle Crossan-Matos, CMO of Ulta, to discuss the evolving fan relationship, new ways for engaging fans (on both sides of the screen), and how brands are adapting their audience strategy to this new dynamic.</span></p></div></div>

Multifaceted Fandom

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><ul class="carina-rte-public-DraftStyleDefault-ul"><li><span style="color: rgb(33,33,33);">Moderated by Business Insider Chief Correspondent Peter Kafka</span></li></ul><ul class="carina-rte-public-DraftStyleDefault-ul"><li><span style="color: rgb(33,33,33);">Michelle Taite, Global Chief Marketing Officer, Intuit Mailchimp</span></li><li><span style="color: rgb(33,33,33);">Jonathan Adashek, Senior Vice President, Marketing and Communications, IBM</span></li><li><span style="color: rgb(33,33,33);">Kofi Amoo-Gottfried, Chief Marketing Officer, DoorDash</span></li><li><span style="color: rgb(33,33,33);">Moderated by Lara O'Reilly, Senior Correspondent, Business Insider</span></li></ul></div></div>

CMO Insider Breakfast - Connection or Illusion: Is Your Brand a Game Changer?

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">Join 72andSunny for a Flag Football game on the sand! The game will feature guest star athletes and your favorite agency faces duking it out on SPORT BEACH.</p></div></div>

Flag Football hosted by 72andSunny

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">This discussion will reflect on our progress to date in advancing women’s sports while acknowledging that we are only at the halfway point. Mikaela Shiffrin and Mark Kirkham from PepsiCo will share their perspectives on how we can cover more ground for women in sports today, inspire the next generation, and how brands and athletes are utilizing their respective platforms to drive incremental change. </span></p></div></div>

The Halfway Line: The Brands & Athletes Driving Women's Sport Forward

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">Athletes are creating culture-moving content around the world. Join Adobe Chief Brand Officer Heather Freeland, USWNT star Megan Rapinoe and NFL Defensive Player of the Year Myles Garrett to discuss athletes as the New Creator, and how they leverage creative tools and tech to amplify their work. </span></p></div></div>

Athletes as Creators: Empowering the Next Creative Class

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">It's hard not to get swept up in the excitement that surrounds women's sports today. It seems everyone wants to get on the bandwagon, from fans to media to investors to brands themselves. This panel will explore what's real and what's not, who's getting it right and why, and the specific role brands can and should play as we drive for equity in sport.</span></p></div></div>

Whose Job Is It Anyways? Driving Equity in Sport

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p style="text-align:left;" class="carina-rte-public-DraftStyleDefault-block"><span style="color: black;">Sports rights are getting super weird, making it harder to watch what you want, casual fans are on the rise, AI is creating fake fans who follow but don’t watch sports, and spatial is bringing us closer to the action, without needing to be there.</span></p><p style="text-align:left;" class="carina-rte-public-DraftStyleDefault-block">&nbsp;</p><p style="text-align:left;" class="carina-rte-public-DraftStyleDefault-block"><span style="color: black;">What does it even mean to be a fan anymore? </span></p><p style="text-align:left;" class="carina-rte-public-DraftStyleDefault-block">&nbsp;</p><p style="text-align:left;" class="carina-rte-public-DraftStyleDefault-block"><span style="color: black;">Join the ON_Discourse team at SPORT BEACH Cannes LIONS, plus guest athletes, brand leaders, tech innovators and resident agitators for a discourse driven debate that will tackle these provocations and more. </span></p><p class="carina-rte-public-DraftStyleDefault-block">&nbsp;</p><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: black;">Please email </span><a href="mailto:dharika@ondiscourse.com" target="_self">dharika@ondiscourse.com</a> to inquire!&nbsp;</p></div></div>

ON_Discourse Fan Zone Debate: Is the Future of Fandom Casual or Fanatical?

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">Join FootballCo on SPORT BEACH for a casual, fun Euros watch party, featuring two games: Croatia vs Albania and Germany vs Hungary. The experts from FootballCo will offer match commentary in between games, and will be joined by some surprise football talent.</p></div></div>

Euro 2024 Watch Party with FootballCo

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">SeeHer warmly invites you to join us for breakfast at SPORT BEACH on the VIP Deck on Thursday, June 20th from 8:30 am to 10:30 am. We look forward to spending the morning recognizing the authentic and accurate portrayal of women and girls in marketing efforts and shining a light on the brand leaders walking alongside us to deliver on this important mission. Please note: this event is invite only.</p></div></div>

Breakfast Hosted by SeeHer: Driving Consumer Dollars through SeeHer in Sport

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">Join Dr. Deepak Chopra, JPMorgan Chase & Co. CMO Carla Hassan, trainer and serial entrepreneur Ron "Boss" Everline, and PLL founder Paul Rabil to explore the profound impact and growing appeal of mindfulness, meditation and other self-care practices in sports, illuminating how taking care of your mental health can unleash untapped potential for athletes. </span></p></div></div>

Unlocking Potential by Prioritizing Mental Health

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(66,66,66);">3x Super Bowl Champion and NFL Hall of Famer Shannon Sharpe sits down with his longtime collaborator Jamie Horowitz to detail the creation and success of Club Shay Shay and NightCap — two of the most popular podcasts in all of sports media. </span></p></div></div>

Behind the Scenes with Shannon Sharpe

Runner's World x Saucony Wednesday Run Club

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">How race car driving brings people together, and big brands—even beauty brands—are along for the ride. Featuring Helio Castroneves, Indy 500 and Dancing with the Stars champion; Kory Marchisotto, CMO of e.l.f. and mastermind behind their role as the first-ever beauty brand to sponsor an entry in the Indianapolis 500; and Alberto Spinelli from Lenovo, which powers global operations across F1. </span></p></div></div>

Unusual Constellations: How Driving Brings Us Together

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(36,36,36);">Join ReachTV’s AJ Andrews as she takes a deep dive into the trillion dollar business of sports. From athletes to executives, each guest will share their unique business  perspective on how <span style="font-style: italic;">sports</span> has evolved beyond the game.</span></p></div></div>

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">Carmelo Anthony Previews his VII(N) The Seventh Estate Wine and Spirits Festival with business partner Asani Swann.</span></p></div></div>

Wine & Spirits Festival Preview with Carmelo Anthony and Asani Swann

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">Every sport has a story, but who holds the pen? Increasingly, athletes are looking to make sure their side is told - straight from those in the middle of the action. Join NBA star and multi hyphenate businessman Blake Griffin, alongside Mars CMO Gabrielle Wesley, to discuss how brands and athlete production platforms are empowering this new era of storytelling. </span></p></div></div>

The New Producers: The Athletes and Brands Controlling the Narrative of Sport

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">Get in the game with a pickleball clinic, courtesy of the pros from Recess Pickleball! From 10:00 – 11:00 am, the skilled Recess team will guide you through the ins and outs of pickleball rules, skill building and scrimmages to make sure you feel confident on the court this summer.</p></div></div>

Pickleball Clinic with Recess Pickleball

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">Eastside Golf invites you to play bucket golf on the beach! Enjoy the ocean views and some friendly competition while networking with fellow golf enthusiasts and learning from one of the top PGA pros.</p></div></div>

Golf Clinic Hosted by Eastside Golf

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">No matter what sport, what city or what country, the sound of sport is unmistakable - and essential to the experience as a fan. Whether it's a stadium anthem, post-goal chant or a song that brings a new team to life, the auditory cues are as much a part of team brand as the mascot. Learn how brands are supporting this element of sport, and how its evolving for an elevated consumer.</span></p></div></div>

Let's Get Loud: The Sound of Sport, from Fans to Brands

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">Hear how athletes and brands are creating new platforms for consumer engagement across mediums.</span></p></div></div>

Building Media Platforms for Athletes and Brands

Runner's World x Saucony Monday Run Club

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p style="text-align:left;" class="carina-rte-public-DraftStyleDefault-block">Join SPORT BEACH for an epic sweat. Boxing coach Alexy Posner will lead participants through rounds of shadow boxing to some knockout beats that will set you up to smash the day. Be on the lookout for some special pro athlete guests. </p></div></div>

HIIT with Alexy Posner Hosted by Gatorade

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">News is the future – and represents a unique and complementary platform for brands to drive business results. How are news media preparing for the next thirty-six months? What are the key innovations and developments critical to news’ success going forward? What is the plan for integrating AI while maintaining journalist integrity? How do we tackle the issues of trust and misinformation? Join us for a C-Suite conversation discussing the path forward and opportunities ahead for journalists, brands and news junkies. </span></p></div></div>

Future of News: Why News Audiences Matter as Much as Sports Junkies

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">Join us for a lively debate on the future of the fan experience and ways that technology, including AR/VR, AI and new storytelling formats are shaping how we engage with live sports today. </span></p></div></div>

The Insurgent Fan Experience Hosted by ON_Discourse

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">Are sponsorships really worth it? Well, depends on the brand, depends on the team, and depends on the audience. Hear from two top brands on why their sports partnerships make sense, and how they measure KPIs. Lioness goalkeeper Mary Earps will bring the athlete POV, digging into how brands can best leverage athletes to bring these partnerships to life for fans. </span></p></div></div>

It's a Win-Win: Why Sponsorships Make Sense

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">Five-time Olympian Shaun White will be joined by business partner Jim Miller to discuss snowboarding's growing cultural prominence and provide a sneak peek into some exciting snow-based news. </span></p></div></div>

The Future of Winter Sports Competition

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">Join us on SPORT BEACH to wrap up your first day of Cannes with Open Play, soundtracked by Epidemic Sound, including a live guest DJ and musical guest from their catalogue of royalty-free artists.</p></div></div>

Open Play on SPORT BEACH x Epidemic Sound

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">Leading sports leagues and organizations are uniting to address mental health – leveraging their reach and influence to inspire everyone to prioritize their mental health as much as their physical health. This conversation will explore how 11 major sports organizations have come together with the “Love, Your Mind” campaign and Huntsman Mental Health Institute to create a more open, accepting and proactive society when it comes to mental health. Panelists will uncover what’s possible when we tap into the unique fandom of the sports industry and the power of advertising to address the mental health crisis. Join Heidi Arthur, Chief Campaign Development Officer, the Ad Council; Tim Ellis, CMO, NFL; Tammy Henault, CMO, NBA; Elliott Pettit, Senior Director of Retention; Brand, USTA; and Brandon Marshall, former NFL player; host of I Am Athlete podcast, for a discussion on how they are each rallying behind a shared mission to change the conversation around mental health – and how we all can play a role.</p></div></div>

Changing the Game Around Mental Health

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">Buying naming rights to a stadium is a huge investment. When does it make sense, and how do you measure ROI on something of this scale? Hear from brand leader Mass Mutual and stadium stakeholder Kansas City Chiefs about how they think through these investments and assess value as teams build a brand around their home turf. </span></p></div></div>

Stakes on a Stadium: The ROI Behind Naming Rights

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">Alex Honnold, renowned for his historic El Capitan ascent chronicled in "Free Solo," and Sophie Bambuck, The North Face's Chief Marketing Officer, will delve into how the "Playing Different" mantra dictates how both The North Face and Honnold approach exploration, learning, growth, evaluating risk, and finding the next ascent – whatever it is.</span></p></div></div>