<div class="ag87-crtemvc-hsbk"><div class=css-vsf5of><p class="carina-rte-public-DraftStyleDefault-block">Join Sweatwork x SPORT BEACH for a morning run along the Croisette. We'll run about 3 miles, all paces welcome</p></div></div>

Run Club

<div class="ag87-crtemvc-hsbk"><div class=css-vsf5of><p class="carina-rte-public-DraftStyleDefault-block">Women’s sports are the most underpriced premium placement in marketing. The women’s sports fanbase is premium because they want to support brands who show up alongside their favorite women’s sports content. According to a new study by TTD Intelligence &amp; GoodQues, they are nearly 40% more likely than the average sports fan to buy from a brand that supports their favorite team or league. In this roundtable, leaders across sport, media, and marketing will debate what it takes to leverage women’s sports like the premium environment it is. When does visibility translate into business impact? How do you build presence beyond one tentpole moment? And if 84% of women’s sports fans say brand presence makes the sport feel “even bigger,” what’s the opportunity cost of waiting while premium placements are still attainable?</p></div></div>

The Premium Placement You’re Not Using

<div class="ag87-crtemvc-hsbk"><div class=css-vsf5of><p class="carina-rte-public-DraftStyleDefault-block">Join us on the court for mainstage panels featuring the top leaders across sport, business and culture, in conversation like you've nveer seen them before.</p></div></div>

Mainstage Panels

<div class="ag87-crtemvc-hsbk"><div class=css-vsf5of><p class="carina-rte-public-DraftStyleDefault-block">Come down for SPORT BEACH's iconic Open Play - part pickup game, part happy hour, its the best of Cannes, supercharged with the power of sport</p></div></div>

Open Play

<div class="ag87-crtemvc-hsbk"><div class=css-vsf5of><p class="carina-rte-public-DraftStyleDefault-block">Join Business Insider for the annual CMO Council Breakfast at SPORT BREACH. Invite only.</p></div></div>

Business Insider CMO Breakfast

<div class="ag87-crtemvc-hsbk"><div class=css-vsf5of><p class="carina-rte-public-DraftStyleDefault-block">Join Strava for a morning run along the Croisette. We'll run about 3 miles, all paces welcome</p></div></div>

Strava Run Club

Assembly Global

Sweatwork

Seventh Estate

The Athletic

Allison Worldwide

Chicago Bulls

72andSunny

Strava

Code and Theory

The Trade Desk

Business Insider

Fanatics Advertising

Vevo

Doner Colle

Superside

BERA.ai

TEAM

Zillow

Adobe

Anomaly

The Marketing Cloud

EA Sports

Madison Square Garden

Diageo

Transunion

Hunter

Stagwell

Yieldmo

PepsiCo

GALE

OpenX

Gatorade

Stagwell Media Platform

La Fete Wine

Boardroom

Channel Factory

Chime

Target

Our Cannes 2026 Partners

Cannes 2026 Partners Reskinned Version