Epidemic Sound is the leading soundtracking platform to global brands and agencies. This year, we’re returning to Cannes Lions International Festival of Creativity as the official soundtrack of SPORT BEACH. From June 16 to 20, we’re transforming the atmosphere of sporting events with live performances and more. Join us there to discover how sound can bring your brand to life. Find out more. 

72andSunny

Ad Results Media

Adobe 

Allison

Anomaly

ARound

Assembly

Brand Performance Network

Business Insider

Channel Factory

Chicago Bulls

Clio Sports

Code and Theory

Colle McVoy

Diadem Sports

Diageo

Dirt Is Good 

Doner

DoubleVerify

e.l.f. Beauty 

Epidemic Sound

Fanatics

Forsman & Bodenfors

Fortune 

GALE

Gatorade

Hunter

InMobi

Instrument

Jasper Advisors

Jeff Hamilton

La Fete Wine

LG Ad Solutions

Life Time

LOVB

MediaMint

Microsoft

Minute Media

Movember

National Research Group

NBA Take-Two Media

NBC Universal

New York Life Insurance Company

Nexxen 

NFLPA

NGLmitú

NHLPA

Nielsen

Official AI

ON_Discourse

Overtime

Page Six 

PayPal 

Peloton

PepsiCo

Premion

PRophet

Qualcomm Technologies, Inc.

SailGP

Samsung 

Scripps Sports

SeeHer

Sephora 

SKDK

SMAC

Snap Inc.

Stagwell Marketing Cloud

STAPLE

Strava

TEAM

Team Epiphany

The Athletic

The People Platform

The Trade Desk

The Weather Company

TransUnion

Triplelift

Unreasonable Studios

Unrivaled

Vacation Inc. 

VII(N) The Seventh Estate

Visa

Wilson Sporting Goods Co 

Zillow

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">Join renowned trainer Ron “Boss” Everline, Just Train CEO in partnership with Fabletics, and JPMorganChase for an exclusive experience that combines high-energy fitness with high-impact networking.</p><p class="carina-rte-public-DraftStyleDefault-block">&nbsp;</p><p class="carina-rte-public-DraftStyleDefault-block">Come ready to move — arrive in activewear and gear up for a workout that will push you physically and fuel your next big connection.</p><p class="carina-rte-public-DraftStyleDefault-block">Sweat Together. Get Together.</p></div></div>

SPORT BEACH x SWEATWORKING

Advances in immersive technologies and wearable tech are fundamentally reshaping the dynamics of sports and entertainment, impacting how fans build communities and interact daily with their worlds. Join Meta Reality Labs, Fanatics, and Premier Lacrosse League founder Paul Rabil to discuss the biggest opportunities in the future of wearables and how brands can harness this technology to create experiences that foster meaningful human connections.


"Touching Grass": Building Real-Life Connections in an Online World

Wine and Spirits Festival

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">You knew it was coming: AI is revolutionizing sports performance, ushering in an era of precision, optimization, and competitive edge. Hear from tech leaders NBA CTO Krishna Bhagavathula, IOC Head of Enterprise Architecture Julian Daddy, and ICC Head of Digital Finn Bradshaw on how to use AI to win a championship - and how to applying the lessons learned to business for the world's leading sports leagues.</span></p></div></div>

Moneyball 2.0: How AI is Sharpening Sports' New Competitive Edge

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">Mercedes-AMG PETRONAS F1 Team has always been at the forefront of engineering excellence. Now, the team is entering a new era where data, connectivity, and immersive technology are as crucial as horsepower. Join Don McGuire, CMO of Qualcomm, and Mercedes-AMG PETRONAS F1 driver George Russell for an exclusive conversation on how innovative technology is revolutionizing the sport.</span></p></div></div>

Mercedes-AMG PETRONAS F1 Team x Snapdragon: Driving the Future of Tech and Performance

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p style="text-align:left;" class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(33,33,33);"><span style="font-weight: bold;">ON_Discourse Group Chat | The Things We Couldn’t Say (Until Now)</span></span><br><br>When: Thursday, June 19 2025, 12:45p CEST<br>Where: SPORT BEACH, 52 Blvd de la Croisette, Boardroom</p><p style="text-align:left;" class="carina-rte-public-DraftStyleDefault-block"><span style="font-weight: bold;">Questions: </span>Text, WhatsApp or Call +1 (860) 519-2511</p><p style="text-align:left;" class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(33,33,33);">By</span> <span style="color: rgb(33,33,33);">Thursday, the hashtags have gone stale, the talking points are memorized, and the panels blur together. But have we really said what we mean this week? This year, ON_Discourse is closing out Cannes with a different kind of gathering. No stage, no livestream, no PR spin. Just an off-the-record, closed-door conversation under Chatham House</span> <span style="color: rgb(33,33,33);">Rule, where</span> <span style="color: rgb(33,33,33);">we ask the question: “What’s the one thing you wish you could have said during this week’s programming, but didn’t?”</span></p><p style="text-align:left;" class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(33,33,33);">Come ready to share what didn’t make it to the mic. The subtext, the eye-rolls, the dissenting takes. We’re not here to wrap things</span> <span style="color: rgb(33,33,33);">up,</span> <span style="color: rgb(33,33,33);">we’re</span> <span style="color: rgb(33,33,33);">here to unwrap them.</span><br></p><p class="carina-rte-public-DraftStyleDefault-block">&nbsp;</p></div></div>

ON_Discourse Group Chat | The Things We Couldn’t Say (Until Now)

Drinks with SeeHer in Sports

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">What happens when a global brand hands over the mic to its fans?&nbsp; In this conversation, join McCormick CMO Tabata Gomez, Amazon Global Executive Creative Director Tom Pettus, Chicago Bulls legend Joakim Noah and UCLA Basketball's First-Team All-American Center Lauren Betts, to unpack how true cultural relevance begins with shared authorship. This session goes beyond sports to explore how brands can embed themselves in culture—genuinely, globally, and together with the people who matter most.</p><p class="carina-rte-public-DraftStyleDefault-block">&nbsp;</p></div></div>

I'll Have the Creator Special: The Next Generation of Disruptive Storytelling​ to Amplify Your Brand

The Future Fan Experience: How Creative is the Connective Tissue in the Attention Economy

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">We all know women’s sports (and women in sports) is on fire. But how we arrived here is not the same as men’s sports. Hear from&nbsp; 2x FIFA World Cup Champion and Olympic Gold Medalist Alex Morgan, WNBA Legend Candace Parker, and Adobe and Zillow marketing executives on how female athletes and their supporters have been some of the most prolific and successful creators, using their celebrity and tools to create their own brands, platforms and media entities along the way to tell their stories. How they build their community of fans and enable them to express their fandom more broadly is fundamentally unique-- how can brands best partner to support&nbsp; and leverage these creators and their fans?</p><p class="carina-rte-public-DraftStyleDefault-block">&nbsp;</p></div></div>

A League of Their Own: Female Athletes as Creators and Platform-Makers - How Should Brands Engage?

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p style="text-align:left;" class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">A discussion into the positive role sport plays in culture today - themes to be supported will be the positive place sport have for mental health in young men and encouraging role models for young women, and how this can lead to confidence in young adult development. Our role as advertisers and how can we support these messages and the role they have to play.This roundtable explores the influential role sport plays in shaping today’s cultural landscape. We'll examine how sport fosters positive mental health among young men, creates inspiring role models for young women, and contributes to building confidence and identity in young adults. </span></p><p style="text-align:left;" class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">The discussion will also highlight the responsibility and opportunity for advertisers to amplify these positive narratives—championing sport as a catalyst for personal growth, inclusion, and community impact.</span></p></div></div>

Game Changers: Sport’s Role in Empowering a Generation

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">How does a football star become more than an athlete? Identity matters. Be it personal identity or your business’s brand, how you are identified by consumers or fans results in game-changing results. And for marketers, understanding all sides of that consumer identity is crucial. Chad “Ochocinco” Johnson joins TransUnion for a powerful conversation on what it means to build a brand rooted in authenticity. From navigating identity across platforms to connecting with diverse audiences, Ochocinco and Transunion and share how they’ve shaped a presence that’s instantly recognizable and deeply personal, proving that identity isn’t just about who you are, but how the world experiences you…and you can too!</p><p class="carina-rte-public-DraftStyleDefault-block">&nbsp;</p></div></div>

Identity Matters: What’s Your Identity and Why it is Relevant, All the Time

LG Ad Solutions Happy Hour

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">Join Stagwell's BXP and our partner DoubleVerify for Cocktails and Open Play on SPORT BEACH. We'll be shooting hoops, playing HORSE and generally celebrating the competitive spirit of Cannes all while enjoying some cocktails during golden hour.</p></div></div>

SPORT BEACH Open Play

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">The question on brands’ minds right now: how can I stay true to my brand while also tapping into trends, current events and the cultural zeitgeist at large? The answer: creators.</p><p class="carina-rte-public-DraftStyleDefault-block">In this panel, Olympic rugby star Ilona Maher and Premier Lacrosse League founder Paul Rabil, joined by Ariana Parasco of L’Oréal, share the winning strategies behind their brand partnerships and reveal how unexpected collaborations can create cultural moments. Join to find out more about the balance act of authenticity with staying on trend, identifying new creator partners eager to be tapped and how to earn a generation of brand love through purpose-driven marketing.</p></div></div>

Winning the Attention Scrum: Purpose Meets Power in Creator Partnerships

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">Global charity Movember and community-powered fitness app Strava are joined by Olympic legend Sir Mo Farah to explore what it takes to grow a movement and create a generation of healthier men. On and off the track, changing the face of men’s health starts with small, powerful strides. Join us for a powerful story of purpose, vulnerability, and courage. We’ll explore how sport can change the emotional future for boys struggling with loneliness, disconnection and what is it to be a man in today’s world.</span></p></div></div>

Creating a Movement, One Stride at a Time: Movember, Strava and Men's Health​

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">Join the NHL on SPORT BEACH for an epic 2 hour Open Play session, hosted by pros who are switching from skates to sand to bring the best of the game to Cannes.</p></div></div>

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(36,36,36);">With DJs building careers on social media, everyday life set to a soundtrack, and nightclubs giving way to run clubs, music is becoming a vehicle for connection in entirely new ways. What does community-building through music look like in 2025? This panel explores the powerful intersection of sound, fitness, and live experiences with Grammy-winning DJ and producer Diplo, whose 5k plus music festival<span style="font-style: italic;"> Diplo's Run Club</span> events are taking North America by storm, joined by Mastercard CMO Raja Rajamannar and Peloton instructor and DJ Jess King, legendary for transforming her workouts into communal, beat-driven events. Together, they represent the forces bridging artists, fans, and the moments that move us.</span></p></div></div>

Light It Up: The Event Horizon of Music & Community

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">When two of the NFL’s most recognizable reporters sit down with the world’s top marketers, the conversation is anything but ordinary. Erin Andrews and Charissa Thompson, co-hosts of the hit podcast Calm Down, are joined by Diageo's Ed Pilkington and PepsiCo's Jane Wakely, for a candid conversation on how these powerhouse brands have connected fans worldwide through their shared passion for the game. Expect engaging stories, valuable insights, and perhaps a toast to the enduring bond between sports and spirits.</p><p class="carina-rte-public-DraftStyleDefault-block">&nbsp;</p></div></div>

Calm Down in Cannes: Live Podcast with Erin and Charissa

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">Sit down with Prof G to hear from MLB legend Alex Rodriguez and decorated WNBA leader Candace Parker on their journey from athlete to investor. This high-powered conversation brings together two iconic sports figures who have successfully translated their on-field excellence into boardroom success. A-Rod and Candace represent a new breed of athlete-investors who are leveraging their unique perspectives, networks, and personal brands to build diverse investment portfolios that extend far beyond traditional athlete endorsements.</span></p><p class="carina-rte-public-DraftStyleDefault-block">&nbsp;</p></div></div>

"The More Ball I Played, the More I Caught Onto the Game"

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">Join PRophet Founder and CEO Aaron Kwittken for an open water swim to start your morning in Cannes</p></div></div>

SPORT BEACH Swim Team

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">Blood, Sweat &amp; Fears is the untold story of how Persil’s Dirt Is Good and Arsenal turned period blood - sport’s most silenced stain - into a global conversation. Led by Dirt Is Good’s Tati Lindenberg, Arsenal defender and Republic of Ireland captain Katie McCabe, and football legend Ian Wright, this candid conversation unpacks what it really takes to make culturally-led breakthrough work: the uncomfortable truths, the creative tension, the voices that challenged and shaped the work, and the belief that great ideas don’t start perfect - they start honest.</span></p></div></div>

Blood, Sweat and Fears: Dirt is Good x Arsenal

SailGP Après-Sail Cocktail Party

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(34,34,34);">New pro leagues are revolutionizing their sports; the formats, the presentations, the storytelling, the stakes. As a result, brands are becoming more than just sponsors but deeply integrated co-creators and architects of innovative new fan experiences and traditions. Sit with Olympic track and volleyball icons Noah Lyles and Lauren Carlini, and sports media pioneers Alexis Ohanian and Glenn Cole, for a discussion about the value, KPIs, opportunities and challenges of partnering with the next big pro sports leagues and how to deliver win-win-win scenarios for the brands, leagues, and athletes.&nbsp; </span></p><p class="carina-rte-public-DraftStyleDefault-block">&nbsp;</p></div></div>

Winning With The Next Big Pro Sport Leagues

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">Join League One Volleyball (LOVB) for Open Play on the Sport Court. Test your vertical leap. Clock your spike speed. Team up with LOVB Founding Athletes and Olympians Jordan Thompson and Lauren Carlini. As they say before every match of the hottest US pro volleyball league: All you need is LOVB.</p></div></div>

SPORT BEACH Open Play with League One Volleyball

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: black;">Coach Emma Hayes, the superstar manager of the Chelsea FC Women’s team and US National Soccer Team, and Amy Hu, Fortune 100 CMO of New York Life share expert insights around leading transformation, building dynamic teams, and the universal power of sports. Coach Hayes will provide insights into what it takes to lead a team on an undefeated Olympics run and the run up to the next World Cup.</span> &nbsp;</p></div></div>

More Powerful, Together: Investing in the Future through Sports

World Cup Masterclass: How Brands Will Win, or Lose, the 2026 World Cup

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">Join Peloton and a slate of their all star run instructors for a 3 mile loop to kick off Cannes</p></div></div>

SPORT BEACH x Peloton Run Club

Join us for the real real: Why these brands chose to advertise in the Super Bowl and how they viewed their ROI. And how they are looking ahead to World Cup and the Olympics. 


Is the Super Bowl Worth It? How to Win Big Sports Moments

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">As athletes chase peak performance and longer careers, the edge often lies in how they fuel their bodies. Sue Bird, WNBA Champion, joins Gatorade’s Chief Brand Officer Anuj Bhasin for a dynamic conversation on the science of sports nutrition and how it powers success on and off the field. From recovery routines to daily discipline, they’ll explore what it takes to stay at the top, and how Gatorade’s two-way partnership with athletes helps drive innovation and performance at every stage of the journey. This is a behind-the-scenes look at what’s really fueling the future of sports.</p><p class="carina-rte-public-DraftStyleDefault-block">&nbsp;</p></div></div>

Playing the Long Game: How Science and Strategy Support Athlete Longevity

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">Culture doesn't wait... and neither do the brands that matter. In today's hyper-accelerated landscape, authentic connections are built in real-time, not boardrooms. Join three masters of cultural momentum: Verizon CMO Leslie Berland, who's redefined how global brands break through the noise, professional BMX icon Nigel Sylvester, whose creative vision has turned street culture into mainstream movements, and Sports Media host Taylor Rooks, who crafts the stories that bridge across cultures. Whether you're steering a Fortune 500 brand or building your personal empire, this conversation will challenge how you think about influence, timing, and what it really means to move at the speed of culture.</p><p class="carina-rte-public-DraftStyleDefault-block">&nbsp;</p></div></div>

Moving at the Speed of Culture

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">As the countdown to the 2026 FIFA World Cup and 2027 FIFA Women’s World Cup begins, the future of soccer has never looked more united. Join Microsoft as they sit down with two soccer legends: US Men's National Team forward Balogun, and FIFA Cup Champion Ali Krieger for a forward-looking conversation on how innovation is leveling the playing field and bringing the global game closer together. From new tech enhancing player performance to immersive fan experiences that celebrate both the men’s and women’s games, discover how brands and athletes are driving a more connected, inclusive era of soccer: one where every player, fan, and moment matters.</p><p class="carina-rte-public-DraftStyleDefault-block">&nbsp;</p></div></div>

Global Goals: How Tech and Culture are Reshaping the World Cup

Lessons from the Infield with MLB’s Alex Rodriguez

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">Join the SPORT BEACH third annual Pickleball Tournament for some healthy competition on the Croisette!&nbsp;</p><p class="carina-rte-public-DraftStyleDefault-block">Presented by Nielsen, this year's tournament will be led by the pros at Diadem Sports, who will be facilitating the rounds of play and offering tips to players along the way.</p></div></div>

SPORT BEACH Pickleball Tournament

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">The greatest stories in sport have come to life on the pages of Sports Illustrated for over 70 years, solidifying its standing as the most authoritative voice in sports journalism. In 2025, Sports Illustrated will write a new chapter in its history in the form of The SI Women's Games. These games will salute the women who are pushing sport forward, breaking records and leading the charge in growth of the game. Featuring the best athletes from around the globe, the SI Women's Games will provide a highly visible platform for these incredible athletes and an opportunity to celebrate how these women have shaped our culture. Our goal is simple: To celebrate the power of women's sports today and champion the progress of tomorrow. On this panel, fans will hear from Rich Routman, President of Minute Media and Sports Illustrated’s publishing operator, Scripps Ion Media's CMO, Keisha Taylor Starr, Grand Slam tennis champion Sloane Stephens, and two-time Olympic Medalist figure skater Nancy Kerrigan, and who will be representing their sports in the very first SI Women's Games this coming fall.&nbsp;</p><p class="carina-rte-public-DraftStyleDefault-block">&nbsp;</p></div></div>

From Page to Stage: Introducing the SI Women's Games

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p style="text-align:left;" class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">Draymond and Dwyane are more than champions — they’re storytellers, executives, and cultural architects. This conversation will spotlight how both have used authenticity as a powerful tool to shape their brands, drive business, and influence the broader sports and media landscape. Framed through the lens of athlete-led storytelling mastered by Omar Johnson from ØPUS Intelligence and with new tech driving new relationships with athletes via NBA Take-Two Media CEO Andrew Perlmutter, the discussion will tap into real questions from marketers, creatives, and platforms looking to build with talent who move culture.</span></p></div></div>

Heroes and Villains: The Power of Honesty in Athlete Storytelling

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p style="text-align:left;" class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">Start your day with Strava Run Club at SPORT BEACH! The crew will lead a 3 mile run along the Cannes waterfront, including an official SPORT BEACH segment to close us out.</span></p><p style="text-align:left;" class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">Don't forget to download Strava before the run </span><a href="https://www.strava.com/mobile" target="_blank"><span style="color: rgb(0,0,0);">here</span></a></p><p style="text-align:left;" class="carina-rte-public-DraftStyleDefault-block">&nbsp;<span style="color: rgb(26,32,38);"><span style="text-decoration: underline;">WHERE TO FIND SPORT BEACH</span>: </span></p><p style="text-align:left;" class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(26,32,38);">La Plage Du Festival<br>52 Blvd de la Croisette, 06400 <br>Cannes, France&nbsp; </span></p><p class="carina-rte-public-DraftStyleDefault-block">&nbsp;</p></div></div>

SPORT BEACH x Strava Run Club

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(33,33,33);">An inspiring panel conversation moderated by Sara Fischer from Axios, featuring professional tennis player and founder of The Sloane Stevens Foundation, Sloane Stephens.<span style="font-weight: bold;"> </span>Dive into how their personal sports journeys have shaped their leadership styles and explore the correlation between playing sports in youth and women’s success in leadership roles. Through engaging stories and insights, our panelists will highlight the invaluable skills gained from athletics—such as resilience, teamwork, and strategic thinking—that empower young women to embrace their potential as future leaders and create supportive communities around them.</span></p></div></div>

Empower Her Game: Inspiring Future Leaders Through Connection, Community and Sports

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">In a sports world drowning in noise, brands win by integrating signals as to where their audience is and how they’re engaging. Join masters of navigating this multi-channel reality: 2x NBA All-Star and Chicago Bulls icon Joakim Noah, who has built authentic communities from stadiums to social; IAS, a platform that helps brands unpack the signals within data to ensure brand safety and effectiveness; and Lenovo, the tech giant powering the seamless sports transitions from broadcast to digital. Learn the difference between surface-level metrics and true fandom signals, how to identify and activate audiences on their own viewing journeys from second-screens to mobile-first engagement, and why the future belongs to brands ready to meet sports fans wherever they’re watching.</p></div></div>

Reading the Signal: Decoding Sports Fans Across Every Screen

CMO Insider Breakfast

The best brand partnerships don’t start with a brief. They start with belief. Ilona Maher isn’t just an Olympic athlete, she’s a creator with a powerful voice and a community that trusts her. Before any deals or campaigns, she was already showing up authentically, sharing what she loved, and building connection through consistency, humor, and heart. In this dynamic session, Jamie Gutfreund, CMO of Traackr, sits down with Ilona to explore the deeper role creators play in today’s marketing landscape. Not just as talent but as trusted community leaders, cultural connectors, and collaborators who help brands see the world through their audience’s eyes. No fluff. No faking it. Just the playbook for building partnerships rooted in trust, driven by purpose, and built to last. This is how influence becomes impact.


You Can’t Fake Brand Love

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">Welcome to "Sportywood," where the lines between sports, entertainment, and media has almost vanished. Today’s athletes and leagues are more than competitors: they're global brands, cultural tastemakers, and powerful storytellers, driving sports to outgrow seasonal competitions and become year-round entertainment empires that rival traditional studios. From NIL deals to content studios, exclusive merch drops to captivating docuseries - from the established giants of the NFL and NBA to the rising stars of Western sports—are reshaping what it means to be in sports. Join industry leaders from the NBA, NHL, NFLPA and Teton Ridge for a dynamic conversation.</p></div></div>

From Players to Powerhouses: How Sports Became the Entertainment Industry’s Main Event

Bodyweight Strength Class with Peloton

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">Everyone talks about what it takes to get to the top. But what does to take to keep your place at the head of the pack? Hear from Visa CMO Frank Cooper, and Olympic gold medalist and three-time track &amp; field world champion Noah Lyles on how they become leaders - and stayed that way - in and out of their lanes.</span></p></div></div>

Alphas:​ How to Lead at the Head of the Pack

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">Biometrics is the new muscle of performance-- from sport teams to business machines. Hootsuite CEO Irina Novoselsky and Lenovo Executive Lead of Global Media Rick Corteville are joined by former NFL player and fitness entrepreneur Brandon Marshall to discuss the emerging tech, tools, and data needed to make fast decisions on and off the field, help teams and businesses see around corners.</span></p></div></div>

Human 2.0: Upgrading Performance in the Age of Biometrics and Intelligent Tech

Seeing Around Corners: What Every Communicator and Marketer Needs to Know

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">McLaren Racing CEO, Zak Brown, Formula 1 driver, Oscar Piastri, and McLaren Racing CMO, Lou McEwen, share insights on what it takes to succeed in one of the world’s most competitive sports. Hear our speakers explore how McLaren Racing has built a high-performance culture, helped the team develop a winning mindset and reveal their strategies to drive innovation in an industry where gaining milliseconds can be the difference between winning and losing. Drawing from McLaren Racing’s remarkable journey from being the underdog to securing the 2024 F1 World Champions for the first time in 26 years, Zak, Oscar and Louise will uncover how resilience, teamwork, and adaptability fuel peak performance and inspire a relentless pursuit of excellence—both on and away from track.</span></p></div></div>

From 0 to 60: Building a Longstanding Brand with the World's Fastest Sport

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">Join Megan and Sue for a special live recording of "A Touch More" podcast, featuring special guests Olympians Tara Davis-Woodhall and Hunter Woodhall. Behind-the-scenes stories, and unfiltered conversations about sports, life, and everything in between.</span></p></div></div>

"A Touch More" Live Podcast​

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">What do taxes, milk, and freight shipping have to do with sport? Everything–if you ask the niche communities that H&amp;R Block, MilkPEP, and Old Dominion Freight Line have cultivated. For decades, brands have tried to reach the broadest possible audience by investing in the biggest, most mainstream sports platforms available. But modern audiences need more than a multi-million dollar ad to be moved. By leveraging data to unlock previously overlooked audiences and opportunities, brands can build meaningful connections that foster lasting cultural relevance, loyalty, and growth.</p></div></div>

Playing to the Right Crowd: How Niche Communities Deliver Big Wins

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">With the NBA and WNBA’s homecoming to NBC, the league is returning to a vastly different company compared to 23 years ago. Armed with an ad-supported streaming platform, Peacock, NBCUniversal is bringing back legendary IP and talent in ways like never before. Join NBA Head of Commercial Development &amp; Media Julie Morris and NBC Sports' Advertising Sales &amp; Partnerships Peter Lazarus and Host Mike Tirico, to learn how the partnership is transforming this era of basketball by spotlighting iconic memories and unprecedented opportunities for fans and advertisers. </span></p></div></div>

Bringing Back the NBA on NBC: A Conversation on Taking Legacy and Innovation to New Heights

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">Jordan Chiles is <span style="font-style: italic;">That Girl</span>. Hear the story of how she has leveraged the heights and heartbreaks of her career as an Olympic gymnast to build her personal brand. Today’s athletes are not just competitors—they’re storytellers, role models, and cultural forces. In this candid conversation, Sephora CMO Zena Arnold, PepsiCo CMO Mark Kirkham and U.S. Gymnastics Olympian Jordan Chiles explore the evolving landscape of athlete partnerships. From getting Olympic-ready to to stepping into the business spotlight as powerful athletes with voices of their own, hear how athletes and brands can work together to craft champion narratives. </span></p></div></div>

Becoming That Girl: The New Rules of Athlete Partnerships

Future of News VIP Breakfast

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">Wrexham AFC’s rise is more than a sports story - it’s a masterclass in storytelling, strategy, and the power of true partnership. Join Ryan Reynolds, co-owner of Wrexham AFC, Maggie Schmerin, Chief Advertising Officer at United Airlines, and Shachar Scott, VP of Marketing at Meta Reality Labs, in conversation with Evin Shutt, Global CEO of 72andSunny to discuss how bold, collaborative marketing - from the Emmy-winning <span style="font-style: italic;">Welcome to Wrexham</span> to viral moments and even collectible pajamas (we aren’t kidding) - turned a beloved Welsh football club into a global cultural phenomenon. Discover how humor, heart, and purpose can unite communities, build brands, and redefine what it means to truly connect in today’s world.</p></div></div>

Wrexham AFC: How Storytelling Sparked a Movement

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">Join Mo Farah for a 3 mile run along the Cannes waterfront</p></div></div>

Run with Mo Farah

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">With 94% of women in C-suite roles having played sports, join tennis icon and equality champion Billie Jean King and e.l.f. CMO Kory Marchisotto to explore how lessons from high-stakes competition shape women's success in high-pressure boardrooms. Building on their long-term partnership, hear how King and e.l.f. are working to change the makeup of corporate boards around the world – and how other brands can support the effort. </span></p></div></div>

Pressure is a Privilege: How Sport Supports Female Leaders

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">This panel brings together the leading marketers from Stellantis, JPMorgan Chase, and Target. Our discussion will delve into how leading global brands leverage sports across its entire ecosystem. From fostering community engagement through youth soccer initiatives and developing talent in local tennis programs, to capturing massive audiences during high-stakes events like the Super Bowl, we will examine diverse strategies. The leaders will share insights on aligning brand values with sporting narratives, driving consumer connection and loyalty, and measuring impact across this dynamic and emotionally resonant platform.</p><p class="carina-rte-public-DraftStyleDefault-block">&nbsp;</p></div></div>

Sports as a Platform: From Grassroots to the Biggest Stage

(Tuesday Roundtable) Leadership Isn’t Exempt: What the CMO, CTO, and CIO Must Become in an AI World

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">A behind the scenes look at the Williams sisters' new podcast on X.</p></div></div>

1:1 With Serena Williams and Linda Yaccarino

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">From pre-game tunnel walks to courtside shots, athletes have broken free from the boundaries of the arena to influence fashion while being influenced themselves by brands. Join professional BMX athlete Nigel Sylvester, Jeff Staple, the renowned designer and founder of STAPLE &amp; Reed Art Department, Chime CMO Vineet Mehra, and Team Epiphany founder Coltrane Curtis to explore the influence of athletes on streetwear and the ways in which sports and fashion are converging to deliver some of the hottest marketing moments for brands.</span></p><p class="carina-rte-public-DraftStyleDefault-block">&nbsp;</p></div></div>

Sports, Style, & Fashion​

Shaping the Future of Human Connection Through Sport & Innovation

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">Whether it’s the roar of a crowd or the clink of celebratory glasses, sports and spirits are two of the most powerful cultural connectors, and Diageo is at the center of both. Join Sophie Kelly, Diageo’s SVP of Global Tequila and Mezcal, NBA star and tequila entrepreneur Kyle Kuzma, NBA Hall of Famer and winery founder Carmelo Anthony, and La Fête Wines Co COO Clement Reid as they explore how to build global brand loyalty by tapping into the sports-spirits world that unite fans globally. From courtside collaborations to co-owned labels, discover why spirits have become the next frontier for elite athletes: an arena where investment meets identity, and where partnerships are crafted not just to sell bottles, but to build legacies that scale culture across borders.</span></p></div></div>

Why are Sports So Spirited?

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(26,32,38);">Get here for a high-energy, total-body HIIT-style workout with instructor Alexy Posner. The combined power of Strength + Endurance is the perfect mid-week Cannes reset. Rock out to great music and fun people as you sweat it out by the sea.</span></p></div></div>

Beach Body Sculpt

SMAC Happy Hour

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(26,32,38);">Join us at SPORT BEACH during this year's Cannes Lions to honor athletes who creatively apply their talent and celebrity to move sports culture forward in innovative ways. </span></p></div></div>

Clio Sports Honorary Awards Dinner

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">From rawhide balls to VR pitches, soccer/futbol has continually evolved over more than 2,000 years, but today’s transformation is being driven by more than just gameplay. Join F.C. Barcelona legend and King's League founder Gerard Piqué, sports disruptor Overtime, innovative media tech company Channel Factory, and social platform giant SNAP for a deep dive into how emerging leagues are using tech and social media to redefine fan engagement. This panel will explore how platforms are not just broadcasting sports, but building communities, and rewriting the rules for a new generation of fans.</span></p></div></div>

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